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Tushar Dhamija on Instagram: "Deepinder Goyal once explained why 10-minute delivery time is shown to customers, not riders. That timer isn’t just information. It gives instant gratification. Slowly, our irrational mind starts dominating. Waiting feels painful. Thinking feels unnecessary. And this isn’t limited to food. Fashion. Beauty. Shopping. Content. Everything is becoming faster. When speed becomes normal, patience starts dying. This process is called McDonaldization — where convenience and
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