There’s not just one way of seeing things. It’s really a collective unconsciousness. To portray how the adidas x Gucci collection sparks infinite interpretations, Creative Director Alessandro Michele has envisioned a kinetic campaign captured by Carlijn Jacobs that takes inspiration directly from an archival 1979 adidas catalogue. Discover more on.gucci.com/_adidasxGucciCollection Art direction by Christopher Simmonds. Music: Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix) (P)
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Archival inspirations, contemporary creativity, future-conscious materials. With a boundless approach to time, the adidas x Gucci collection envisioned by Alessandro Michele mixes the codes of the House with those of the historic sportswear brand in an expansive selection of ready-to-wear, bags, shoes, accessories, and lifestyle pieces. Discover more on.gucci.com/_adidasxGucciCollection Music Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix) (P) 2016 BMG Rights Management (US) L
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Everybody. Everything. All the time. With a kaleidoscopic collage of heritage codes, the adidas x Gucci collection progresses the narrative of self-expression that Alessandro Michele has set in motion for the House. Discover more on.gucci.com/_adidasxGucciCollection | Gucci
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