This fall football season has been straight 🔥🔥🔥 | Pepsi
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Heading into the holidays, we asked our NFL guys to reflect on their favorite football memories. Check it out now in The Fun Doesn't End Zone pep.si/TFDEZ | Pepsi
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