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0:57
YouTube
CREATEQ
Crafting An Innovation Strategy That Works
Most corporate innovation fails long before a pilot launches. Why? Because it’s not tied to a real business problem. In this episode, Dr. Philipp Gneiting, Head of Open Innovation at Mercedes-Benz, breaks down why so many startup partnerships stall—and how the venture client model changes everything. Stop mentoring. Start buying. Define use ...
35 views
3 weeks ago
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