We are delighted to announce that our ‘Mum’s Birthday’ ad is the winner of Ad Standards Terms & Kinder Conditions campaign! This award is a celebration of ads that promote a kinder social message and is extra special to us because it was nominated by the broader community, as well as advertisers. You can find the full media release here: https://bit.ly/34R3Rqo Please enjoy a short version of ‘Mum’s Birthday’. A special thanks to everyone who voted for it! | Cadbury Dairy Milk
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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