Moments that shaped the OOH Industry in 2024 | Media4Growth
Dec 31, 2024 · The out-of-home (OOH) advertising industry continues to evolve as a powerful medium for brands to connect with audiences in dynamic, real-world environments. With advancements in technology, strategic investments, and innovative formats, the industry has expanded its reach and impact.
OOH Industry | Media4Growth
Mudra OOH adds Bangalore Metro Purple Line to its transit media Portfolio. With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra...
Read the latest news on Global & Indian OOH & DOOH business
Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
OOH News - Media4Growth
Latcom -Worldcom OOH appoints Hernan Estrada as global general manager With an outstanding professional track record and a strategic approach, Estrada will lead the organization towards consolidation and expansion in...
The future of Indian OOH: Transit media driving the next big wave
Nov 29, 2024 · Transit media: a rising star in the OOH mix Transit media, encompassing advertising in airports, metro systems, and other transit hubs, has emerged as a game-changer. Over the years, its share in the OOH media mix has grown from 25% to 35%, with projections suggesting it could reach 40% by 2026.
Voice of Indian OOH industry | Media4Growth
Aug 25, 2023 · In late July 2023, just before the Outdoor Advertising Convention 2023 was held in Delhi, Outdoor Asia conducted an industry survey to draw insights on the Indian OOH leadership outlook on factors that will determine the contours of an evolving OOH media owning landscape.
NIC Icecream’s holiday OOH campaign spreads festive cheer
Dec 31, 2024 · Business Head – OOH (South India) ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Tata Capital's 'Mitaye Faasle' OOH campaign | Media4Growth
Dec 17, 2024 · Tata Capital has launched its innovative ‘Mitaye Faasle’ campaign, a multimedia Out-of-Home (OOH) initiative that successfully blends creativity with impactful visibility. The campaign strategically highlights Tata Capital’s financial offerings while ensuring brand recall through unconventional and engaging outdoor advertising formats.
The Future of DOOH: Challenges, opportunities, and innovation
Dec 12, 2024 · Zepto’s bollywood-inspired OOH campaign lights up Uttar Pradesh with local flair
Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore
Dec 18, 2024 · Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore. This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders