Our University (or academic) mark is composed of our shield and logotype and is Penn State's institutional logo representing the University in its entirety. The mark is used to identify everything we communicate through our website, print communications, presentations, …

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Our University (or academic) mark is composed of our shield and logotype and is Penn State's institutional logo representing the University in its entirety. The mark is used to identify everything we communicate through our website, print communications, presentations, …

The Penn State visual identity—including the symbol, name/logotype, and color—is the single most visible representation of the University. In August 2015, Penn State introduced a new logo and masterbrand architecture that supports entities such as the Smeal College of Business.

The most important element of our visual identity is our University mark (or academic mark), which is made up of the Nittany Lion shield and logotype. The College of the Liberal Arts has its own mark, which is to be used on promotional materials created by the college and by academic and administrative units within the college.

At Penn State, we refer to the academic mark as “our” mark. Our mark is comprised of the shield and logotype. Which file to use? PNG files are recommended for using the mark on flyers or the web. They are similar to JPGs but can have a transparent background.

The Penn State Berks logo is a part of the larger visual identity standards that uphold the brand that is Penn State. These standards produce a cohesive look from one part of the University to another. It allows for instant recognition that something or someone is a part of Penn State.

The most important element of our visual identity is our University mark (or academic mark), which is made up of the Nittany Lion shield and logotype. The College of the Liberal Arts has its own mark, which is to be used on promotional materials created by the college and by academic and administrative units within the college.

Aug 6, 2015 · Penn State is refreshing its academic visual identity, which was created in the late 1980s and is often referred to as the University mark.

Aug 4, 2015 · The current Penn State academic visual identity, centered around the shield emblem, was introduced in the late 1980s. As a result, different colleges, campuses, and alumni groups have created different variations of the logo leaving an overall b …