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Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
You’ve got mail: Say goodbye to the AOL brand | Campaign US
May 4, 2021 · The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management.. From Campaign US
Everything to know about Duolingo’s five-second Super Bowl ad
Feb 12, 2024 · The ad plays off a specific widget that users can add to their phone screens, which rotates between various photos of Duo throughout the day. The “buttception” photo appears on the widget about halfway through the day every day, and has been the subject of …
Features - Campaign US
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?
Events - campaignlive.com
Campaign US 2025 Agency of the Year Awards. March 25, 2025. Campaign US' flagship awards program recognizes inspiring leadership, creative excellence, outstanding business performance and overall achievements at agencies and by individuals working in the advertising, marketing and media industries.
Read the latest advertising industry news | Campaign US
'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG. Political kingmaker-turned-Stagwell-chief Mark Penn tells Campaign why the $31bn merger could see thousands of layoffs, shift pitch dynamics, and prove that …
Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen …
The best TV ads of 2022 (so far) | Campaign US
The DFS sale has become a bit of a meme in recent years, always offering the latest discount, deal or special offer to buy a sofa on credit. In a refreshing twist, the furniture retailer has changed tactics and declares itself really interested in your style, or in their words: “What’s Your Thing?”