Dove marks 20 years of its iconic ‘Campaign for Real Beauty’ with …
Jun 28, 2024 · 20 years ago, Dove took pioneering steps to showcase real beauty with its Campaign for Real Beauty. In 2004, it revealed a startling truth; only 2% of women considered themselves beautiful. Since then, the Campaign for Real Beauty has challenged society, media and the beauty industry itself to chang
GUT expands into Asia opening Singapore office
Oct 1, 2024 · GUT has announced the launch of GUT Singapore, the award-winning global creative network’s first office in Asia and tenth location overall. The new office will be led by Jessica Davey, who joins GUT as Managing Director for Asia following a two-year stint as SVP, Head of Clients at Media.Monks APAC, Chief Creative Officer Carlos Camacho, formerly of DAVID, and Head of Strategy Belynda Sim ...
Leo Burnett named Malaysian Creative Agency of the Year for …
Sep 17, 2018 · The Malaysia Hottest Creatives table is this year lead by Hakuhodo Malaysia’s Vince Lee (pictured below top) with 565 Creative Ranking Points. He is followed by two Hakuhodo colleagues – Nicholas Kosasih (#2 with 440 points, pictured bottom on left) and Kok Seng (#3 with 240 points, pictured botton on right). The Malaysia Hottest Creatives table for this year is a little unusual in that ...
MullenLowe Singapore brings together homegrown icons to …
Oct 14, 2024 · The Land Transport Authority (LTA) has partnered with MullenLowe Singapore to celebrate the 10th anniversary of the iconic Thoughtful Bunch. This year’s Graciousness Campaign is bringing the characters to life through an all-out birthday bash, including a 3-day roadshow, an exclusive partnership with BreadTalk and life-sized sculptures of …
lululemon releases global campaign to shift the perception of …
Aug 11, 2021 · Lululemon has launched its largest, fully integrated global advertising campaign to date, titled FEEL, which is built on the brand’s longstanding belief that the better you feel, the better you’ll perform.
Ogilvy India and Cadbury Dairy Milk Silk use AI to bring together ...
Jan 31, 2024 · This Valentine's Day, Cadbury Dairy Milk Silk, India’s favourite premium chocolate from Mondelez India, plays cupid once again to highlight some unforgettable love stories around us. The brand has introduced an innovative and interactive experience that allows couples to weave their significant mome
Standard Chartered Hong Kong launches Wealth Accumulation …
Oct 11, 2024 · Standard Chartered Bank (Hong Kong) Limited has unveiled its newest Wealth Accumulation and Legacy Planning Campaign in partnership with Prudential Hong Kong Limited, Leo Burnett Hong Kong, and Dentsu Hong Kong. Starring 'Diva of Asia,' Kelly Chen, and themed 'Love Beyond Generations,' the campaign
Telstra launches major new brand platform ‘Wherever we go’ via …
Sep 23, 2024 · Telstra is launching its new brand platform “Wherever we go” with an integrated campaign via Bear Meets Eagle on Fire +61 led by a whimsical animated film called ‘Duet’
Flipkart and DDB Mudra Group tell Indians to save big this Big …
Oct 7, 2024 · Ahead of the iconic Big Billion Day sale, Flipkart launched two campaigns, 'Math of the Big Billion Days' and 'Big Billion Days Cover Up'. Created by DDB Mudra Group India, the funny films show how Indians love maximizing value by finding the best deals, getting more for less, and feeling proud of e
VML releases annual Future Shopper Report 2024
Sep 24, 2024 · In its eighth edition, VML’s anticipated ‘Future Shopper Report 2024’ captures a global snapshot of the modern shopper. The report surveys 31,500 consumers across 20 countries – including China, India, Indonesia, Thailand, Australia and New Zealand. The report reveals a dynamic retail landscape challenging established trends and ...