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Learn about trade promotion management, the importance of promotions, trade promotions with Salesforce, TPM process phases, and meet the key account manager.

Here’s a simplified version of TPM architecture. In Salesforce, data is stored in corresponding objects, which are then synchronized with the processing service using the SF Data Sync process.

Trade Promotion Management (TPM) helps you oversee the promotions that you run for your retailers, from planning to completion, to ensure that each promotion achieves its objectives.

For consumer goods brands, effective trade promotion management may be the key to profitable growth this year. Here's how to get started.

The promotion transfer process transfers any Salesforce files linked in the TPM promotion to the retail promotion. Similar to a TPM promotion, the system creates a link to the content file in the RE promotion.

Salesforce helps you stay ahead of changing customer expectations with data tools, trusted AI, and best-in-class apps for sales, service, marketing, commerce, and IT — all on one integrated platform.

Learn how to develop a trade promotion management strategy by planning your budget, knowing your funds, and choosing fund categories in Salesforce TPM.

Use the objects in the Trade Promotion Management (TPM) data model to get a complete view of active promotions across all stages. To increase sales of specific products, a Key Account Manager (KAM) …

Find the right Trade Promotion Management product solution, add-ons, and support services for your business. First, choose the right Trade Promotion Management edition for your business needs.