
What is a good open rate for email? A complete 2026 guide
Jan 29, 2026 · An email open rate in email marketing refers to the percentage of subscribers who open an email out of the total number of campaigns successfully delivered. For example, an email open …
Email marketing benchmarks by industry (+ email open rate data)
Nov 4, 2025 · Uncover the latest email marketing benchmarks to discover the industry standards for open, click-through, unsubscribe, and hard bounce rates.
What is Open Rate? Definition, Examples & Best Practices | Rocket ...
Open rate is the percentage of email recipients who open a given email, calculated by dividing the number of opens by the number of emails delivered (excluding bounces).
Open Rate - Definition & Meaning
Open rate is a key performance indicator (KPI) in email marketing that measures the percentage of email recipients who open a given email. It is one of the primary metrics used by digital marketers to …
Email Open Rate: Statistics & 17 Best Practices (2025 Guide)
Dec 31, 2024 · The first metric that determines the success of an email campaign is the open rate. A good open rate is between 17-28%. But that is not all. Many factors affect open rates that marketers …
What Is Open Rate? - Influencer Marketing Hub
Open rate is an email marketing metric for measuring the percentage of recipients that opened emails from a specific campaign. You calculate it by dividing the number of people who opened the email by …
Open Rates: Definition, Benchmarks, and Best Practices
Open rates are a key metric in email marketing that measure the percentage of recipients who open your emails. They give you a quick snapshot of how well your emails are capturing attention and …
Open Rate: Defintion, Calculation, and More | Printful
What is an open rate? An open rate is a metric used in email marketing campaigns to measure the percentage of email recipients who open a marketing email. It indicates the effectiveness of subject …
Email Open Rate - KPI Definition, Formula & Tips - AgencyAnalytics
Email Open Rate is a crucial digital marketing metric that reveals the percentage of recipients who have opened an email campaign. It helps gauge the effectiveness of email marketing efforts by showing …
Open Rate: Definition, What Influences It, How to Increase
Open rate is a key metric in email marketing that reflects the percentage of emails opened by recipients out of the total number of delivered messages. It indicates the level of audience engagement with the …