Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the word Dell in its new generation of devices, the company announced on Jan 6 ...
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...
CES is off and running. The biggest tech event of the year kicked off Sunday night and runs through Friday afternoon. The ...
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an ...
In an attempt to lure consumers “overwhelmed” by choice, Dell has made the landmark decision to retire names such as XPS, ...
In a striking move, Dell has decided to rebrand its entire line of PCs and laptops for the era of AI PCs. Here's what that ...
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Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCsNo more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Follow along with the Gizmodo crew as we take you on a by-the-minute tour of new tech on display at the annual Consumer ...
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