Facing Backlash Over Firing Its Meteorologists, Allen Media Group Learns an Important Lesson: Take the ‘Local’ Out of Local TV At Your Own Peril
Handing out pink slips to dozens of beloved small-market local TV news weathercasters would be ill-advised even in the best ...
Where to watch WWE Saturday Night’s Main Event: Free live stream, time, channel, match card
Peacock is the home to the Premier League, Sunday Night Football, exclusive college football games, WWE premium live events ...
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Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
Nielsen’s New Ratings Method Approved by Media Rating Council
The firm's Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million ...
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Nielsen's Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
Nielsen gets MRC backing for big data, potentially reshaping TV market
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...
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WAYNE FRIEDMAN
The spillover effect of a ban of a hugely popular social-media platform will drive what happens next -- perhaps to other media. NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2% in ...
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UFC and WWE bring SPRIBE branding to global events
SPRIBE has announced a sponsorship deal with TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year ...