Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

Taco Bell fans, get ready—an exciting new menu is on the way! Three standout items (California Crunchwrap, Burrito Bliss, and ...

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from customers.

After 30 years at Taco Bell in Oak Park Heights, Brenda Foley knows most of her customers like family — and their orders by ...

The California Crunchwrap, Burrito Bliss and Cantina Craze emerged from more than 40,000 submissions to the restaurant ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

The fast food chain is spilling the beans on when and where it's testing its Mexican Pizza Empanadas, as well as some other ...

The California Crunchwrap, Burrito Bliss, and Cantina Craze are newcomers to Taco Bell's menu — and were all created by ...