Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

The chain recently sold off its struggling sister brand.Its restaurant closures should drive sales to other locations.The ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

(CNN)– Taco Bell is rolling out three new items nationwide, all created by real fans. Starting Thursday, Nov. 20, the Cantina ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

Taco Bell fans, get ready—an exciting new menu is on the way! Three standout items (California Crunchwrap, Burrito Bliss, and ...

The fast food chain is spilling the beans on when and where it's testing its Mexican Pizza Empanadas, as well as some other ...

More than 40,000 people submitted ideas to Taco Bell for new items, and a Michigan man’s suggestion actually made it to the ...

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from customers.

Taco Bell just added three new items to its national menu – with one twist: they were all dreamed up by real fans. After the ...

Venmo and Taco Bell announced the launch of the Venmo Taco Bellt, a limited-edition wearable taco holder crafted to blend ...