OpenAI likely needs ads to bridge the gap between its revenue and spending plans. But its AI-video generator app Sora faces heavy competition from Facebook, TikTok and more.

The company behind ChatGPT released its new Sora social media app on Tuesday, an attempt to draw the attention of eyeballs currently staring at short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.

On Tuesday, OpenAI announced Sora 2, its second-generation video-synthesis AI model that can now generate videos in various styles with synchronized dialogue and sound effects, which is a first for the company.

The standout feature is “cameos,” where users can place a realistic avatar of themselves in any generated clip.

OpenAI has officially announced Sora 2, its new audio and video generator, alongside a linked social app called Sora, allowing users to share and generate artificial intelligence -powered videos on a TikTok-style feed.

Sora for iPhone has just launched on the App Store, the second app from OpenAI joining ChatGPT. Here are the details.

It's hard to recall now, but OpenAI wowed the world with its realistic AI video when it first teased its original Sora video model in early 2024, only to stagger the roll out slowly to a small number of creative partners until it finally released it to the public in December 2024.

Generate anything, from anime-inspired action shots to lifelike cinematic reels — just by typing a prompt on Sora!

OpenAI is releasing a stand-alone social app for making and sharing artificial intelligence-generated videos with friends, an attempt to supercharge adoption for the emerging technology just as ChatGPT did for chatbots three years ago.

India is OpenAI’s second-largest market, but ChatGPT and Sora reproduce caste stereotypes that harm millions of people.