Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.

At its press conference at CES today, Sony Honda Mobility announced pricing and preorder details for Afeela. The vehicle will come in two trims: the $89,900 Afeela 1 Origin, and t

Sony and Honda's joint-venture electric sedan made its debut during CES 2020.

But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

Honda and Sony want to launch an electric car on the market in 2026. The initial key figures are surprisingly modest.

The Afeela 1 EV is nearly production-ready and will be assembled in the U.S. at a Honda facility. Afeela also announced the start of reservations, which for now, is only open to California residents.

J apanese electronics brand Sony is officially getting into the car business. In a partnership with Honda that will be dubbed Sony Honda Mobility (SHM), the two companies will pro

The technology and entertainment features are sublime, but the execution was less than perfect when we tried them out. Even so, there was plenty of 'wow' factor here.

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.