For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple question: what ad units, formats and strategies are pushing TV forward ...

A pizza chain was deluged with 10 tons of pineapples after offering a free pizza in return for one. Here, Fatto a Mano’s marketing manager explains how the brand built a quirky social-media marketing ...

The theme park is upping the fright factor this Halloween with an eight-minute horror film from ad agency TMA.

Back in March, it was announced that R/GA was going indie again, with backing from a private equity firm, after 23 years under IPG management. Tiffany Rolfe, chair and global chief creative officer, ...

Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the first AI-era ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “Irrelevance, maybe 10 years ago, was neutral. It’s now damaging: consumers’ expectations ...

In the US, this shift is amplified by changing demographics: a population that is not only growing more multicultural, but ...

Radio veteran Paul Burke recounts how UK government ad restrictions previously saw his client Hamlet change tack in the 90s. He thinks the ‘less healthy food’ TV ban should inspire similar ...

With career-defining campaigns for KFC, Burger King, the BBC and Girl v Cancer, the CCO has established herself as one of the industry’s finest creatives. Now at the helm of Grey London, she tells The ...

From today, ads for less healthy food should no longer appear before the watershed or in paid-for online formats. The ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.

Brandtech's AI Watermark project was developed by our gen AI team, including head of emerging technology and partner Rebecca Sykes, gen AI creative director James Dow, designers Edgar Herrera and ...