Danny Dyer serves up Walkers Better For You snacks as 0.0% alcohol for Dry January
In the new ad, the Human Traffic star fills pint glasses with crisps, urging Dry January participants to swap booze for ...
How can designers help businesses and brands ask big ethical questions?
Amanda Gore – director of experiential design studio The Liminal Space – levels on how brands can benefit from investing in ...
Embracing and adapting to change quickly key to growth in 2025 say agency heads
In an industry that never stops moving, accepting and embracing change is a constant. In this installment of Agency Advice ...
Losing TikTok could spark Gen Z’s next big movement
As the US Supreme Court prepares to hear arguments over an impending nationwide TikTok ban, Nataly Kelly, CMO of consumer ...
The Drum1d
New Audible ad reveals transportive world of audio books
The second spot in Amazon’s global campaign sees a commuter explore the world of wellness. Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ ...
Is the marketing industry doing enough to ally with LBGTQ+ workers and communities?
Marketing is often seen as a ‘safe’ industry for members of the LGBTQ+ community to work in. But is it doing all it can for ...
6 controversial campaigns from 2024 - and where they went wrong
Advertising has to make an impact to be remembered. Some brands aren't above courting controversy to move the sales dial, but ...
The Drum7d
Deeper collaboration to build closer client relationships will be vital in 2025
Mark Watson, MD, TMS: “2024 has been a year of focus and learning – one where we doubled down on sharpening what we already do well. With global and marketplace volatility, clients are under ...