Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries. The ...

Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...

Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news.

In preparation for 2024-25 upfront advertising negotiations, the U.S. joint industry committee (JIC) this morning announced it is poised to begin its first audits of the three ad currency ...

As the year winds down, I think it would be apt to say that 2024 was the "Year of Attention Metrics" -- at least as far as the ad industry's research intelligencers are concerned, if not its media ...

If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering ...

"This is about articulating and celebrating the ethos behind Lucid as a company, for the first time," Giant Spoon's Jonathan ...

Marc Benioff, chief executive officer of Time magazine, denies that there is any deal on the table to sell the publication, ...

Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a ...

On the heels of some of its best sales results in years, Victoria's Secret is strengthening its ecommerce business. The company has inked a deal with Global-e, adding end-to-end localized shopping ...

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