The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc. Growth ...

As a purpose-led brand, Dove wanted to highlight the courage and confidence of key workers in a way that government messaging was failing to do. X Facebook LinkedIn At the start of 2020, Dove ...