With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.