The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

Age is the characteristic where people are most likely to feel underrepresented in advertising, according to research from YouGov. Just 25% of over-65s feel well represented in advertising. Two-fifths ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of urgency. It sparks a fear of missing out, rooted in loss aversion — we don’t ...