Marketers are no stranger to perfectionism. A second, third, hundredth check on a campaign before you hit send, days of back and forth with the design team over getting an image just right... we see ...

The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn't used to team autonomy and alignment. OKRs ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research. First, the good news: B2B marketers are indeed finding success with content ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...