Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

Busch Light saddled up a new partnership with professional bull rider Derek Kolbaba as part of the Anheuser-Busch InBev (AB InBev) brand’s continued commitment to country culture, according to a press ...

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Bonobos on Monday (Sept. 16) launched a fall campaign with a robust digital media strategy and OOH in several markets that is entitled “Fit is a Feeling,” per details shared with Marketing Dive. The ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.