T he year 2024 has been quite a big year for publishers and journalists, with some defining moments combined with ...

From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their ...

During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash shared lessons from 2024, including the ...

To overcome digital fatigue, Ippen Digital developed a unified app platform built on personalisation and data-driven ...

Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...

Alwin Wubs, newsroom analyst for Mediahuis Noord, shares during the recent INMA Newsroom Transformation Town Hall how the ...

According to the INMA Newsroom Transformation Initiative advisory council, newsroom teams should focus on differentiating, ...

The implementation of header bidding was particularly pivotal in Stampen Media’s success, but it was not the only factor.

Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining relevance — especially among readers in the 18-34 age range.

I recently had the same conversation a few times about Christmas and the cost of living with different clients. So, in the ...

Many business leaders are thinking about the impact of AI on humans as we head into 2025. “This is the year of AI utility,” ...

Tobias Rieger is head of platform at Ippen Digital in Munich, Bavaria, Germany. He can reached at [email protected].