Everyone says our business depends on relationships. As we prepare for the future, will that change? The answer is no — but our focus must evolve.

Jay Barth gives us an up-close look at the new Case IH Heartland Magnum Tractor, a special model honoring America’s 250th ...

J.E. Cadle from Case IH details the key features of the new Case IH Optum 440 tractor at the 2026 Commodity Classic in San Antonio, Texas.

Every minute your drone sits empty costs you money. Your profit margin knows it.

David Barton from PTx explains how SmokeRow allows farmers to control end-of-boom nozzles that spray a secondary tank ...

Corp, announced Dex (Dealer Expert), an AI assistant designed to fundamentally change how dealerships operate, make decisions, and scale.

Through outreach to the community & a focus on employee engagement, Ballweg Implement has set itself up with a team that ...

Bethany Shoup from PTx explains how SymphonyVision Duo allows farmers to blanket apply and spot spray at the same time.

Focused on the theme of “Maximizing Operational ROI,” the 2026 Summit provides dealers with everything they need to know to ...

Mike Schlitt from PTx details the company’s OutRun retrofit autonomy kit and the impact it’s having in the field.

Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.