The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more ...

President Donald Trump and Chinese President Xi Jinping finalized a deal this morning, which will move forward in coming ...

Not an official sponsor of a team in the World Series? Not a problem. KFC Canada brings a finger lickin’ good Colonel Sanders ...

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose describing performance as "unacceptable".