While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

Stagwell has entered an agreement to acquire global media monitoring and analytics platform Unicepta. The deal would add Unicepta to Stagwell Marketing Cloud’s PRophet comms tech suite. Stagwell ...

Kellogg's has unveiled a revamped brand identity for its cereal portfolio starring a giant 3D version of its mascot Cornelius the cockerel. Created by Leo Burnett, “See you in the morning” features a ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

Chief cofounder Lindsay Kaplan tells Campaign US that by presenting these challenges in a gamified way, the organization ...

The two-day activation from Dec. 13-14 in New York’s Williamsburg neighborhood was created in partnership with experiential ...

Christian Kimberley-Bowen, former global lead, agency development at X, has joined Pinterest as senior global agency lead for ...

Mindshare and Omnicom Media Group* both topped $1 billion in new-business billings this year, factoring in losses, with ...

Ylab, a Chinese branding consulting agency, has collaborated with Hakuhodo Consulting APAC to launch a report on Gen Z ...