The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s ...
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery ...
The campaign leverages advanced technology to create an immersive, user-friendly experience. The AI vision technology detects and recognises the UltraTech logo, while the AR converts the logo into a ...
Mindshare, a GroupM company, has partnered with UltraTech Cement to design a tech campaign, ‘UltraTech Se Poocho’ (Ask UltraTech). This initiative uses AI Vision, augmented reality (AR), and ...
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...
Articles written by Sujoy Mukherjee ...
The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...
As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, Google has released its 14th annual global Year In Search film—part of a ...
Articles written by Pratyush Sinha ...
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the ...
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