Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...

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In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

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In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...