Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and ...
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...
Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...
Consumer electronics brand Samsung has launched a campaign to spotlight the ‘Sketch-to-Image’ feature of its Galaxy Tab S10 ...
Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...
Articles written by Pratyush Sinha ...
OrangeGlobal Stories has introduced ‘Eshtory’, an audio storytelling platform dedicated to original fiction. The launch was done in Union Road Transport and Highways Minister Nitin Gadkari's presence ...
Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining ...
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.