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Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Articles written by Pratyush Sinha ...

Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

The consolidation of Omnicom and Interpublic Group (IPG) has sent ripples through the advertising industry, sparking both ...