Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...