WPP has bought out the rest of T&Pm after acquiring its minority shareholdings. The purchase brings the agency – formed after ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.

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From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s ...

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.