YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on November 5, 2024. Google will lift the temporary restrictions on ads relating to ...

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

Search Engine Land » PPC » Google Ads Optimization Score now reveals specific competitor impacts Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

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Adam Heitzman is Co-Founder and Managing Partner of HigherVisibility, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, ...