MoreThanDigital

Value Proposition Canvas Explained

Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...
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Value Proposition Canvas erklärt

Erfahren Sie, wie das Value Proposition Canvas dabei hilft, Kundenaufgaben, Probleme und Vorteile mit der Rolle Ihres Produkts in Einklang zu bringen, um Angebote zu entwickeln, die einen echten ...
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AI in marketing requires new evaluation standards

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.
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TISAX®-Label im Mittelstand: Informationssicherheit praxisnah umsetzen

Experte für digitale Resilienz, Datenschutz und strategische IT-Governance Christopher Schroer ist geschäftsführender Gesellschafter der firstbyte digital consulting gmbh. Seit über 20 Jahren ...
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Evolving Management Toward AI-powered and Insights-Driven Organizational Transformation

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...
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Hyper Automation Explained – It’s More than RPA

Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts. Hyper Automation is the next stage of digital transformation. While ...
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Building a Robust Strategy in the Age of AI

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...
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13 Risks, Dangers and Threats of Artificial Intelligence (AI)

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...
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B2B sales are changing – how sales and marketing are winning

Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is ...
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Social Media Through the Years: A 25-Year Timeline

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...
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RedNote Explained – China’s Next Big Social Media and Social Commerce Platform

Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures. In an ...