Steeped in AI for over two years, I’ve come to see my team of LLMs — ChatGPT, Claude and Gemini — as specialists, each with a unique personality. On the surface, they all let you interact in natural ...

AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices ...

The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage. Most of us already have multiple tools in ...

Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as ...

At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette ...

The September edition of the MarTech Conference featured six panel discussions focused on the dynamic duo of data and AI and their impact on the marketing organization. We combed through 95 pages of ...

Agent Payments Protocol (AP2) is a new open standard that lets AI agents complete purchases on a consumer’s behalf — safely, with proof of consent and with clear accountability if something goes wrong ...

Specific holidays can be great opportunities to emphasize your brand’s values or offer your audience special discounts. Days like Valentine’s Day, the 4th of July, and the December holidays are on ...