At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are ...

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as ...

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.

For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...

Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...

The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage. Most of us already have multiple tools in ...

AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...

Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...

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