Campaign Brief

Curious Nation launches ‘Activation Effectiveness Barometer’ to reveal how below-the-line marketing is measured and valued

As marketers face increased pressure to justify return on marketing spend, the first benchmarking study in Australia and New ...
Campaign Brief

Commercial radio unites to amplify Canteen’s Bandanna Day awareness campaign

Canteen’s Bandanna Day, held on 30th October this year, is the charity’s flagship fundraising and awareness campaign. An ...
Campaign Brief

Climate communications charity Comms Declare expands mission against climate change with BCorp agencies Paper Moose and Silver Lining

Climate communications charity, Comms Declare, is expanding its reach beyond the ad world to media and clients, under a new ...
Campaign Brief

Campaign Brief Creative Circle: What’s hot in October?

Each month Campaign Brief invites top creatives to choose one standout piece of Australian work created outside their own ...
Campaign Brief

The LEGO Group and FICTIONS unveils LEGO® Party! multiplayer party game via Dentsu’s SMG Studio

SMG Studio, a dentsu company, the LEGO Group and Fictions, is proud to announce the release of LEGO Party!, a vibrant multiplayer party game designed to bring friends and families together for ...
Campaign Brief

Rate Money backs tradies in new ‘Don’t Loan Alone’ campaign via Sydney indie agency Bounce

CB Exclusive - Independent Sydney creative agency Bounce has partnered with Rate Money, one of Australia’s leading specialists in self-employed home loans, to launch the ‘Don’t Loan Alone’ campaign.
Campaign Brief

Chatty DoorDash delivery bags take centre stage in major brand campaign via DDB Sydney

DoorDash has launched a bold new brand world in its biggest Australian marketing campaign to date. Featuring a cast of chatty delivery bags as diverse as the customers it delivers to, the campaign ...
Campaign Brief

Bestads Best of the Week Reviewed by Mike Roe, Chief Creative Officer, Hanson Dodge, Milwaukee

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative ...
Campaign Brief

Shannon Behaviour Change achieves B Corp status

Shannon Behaviour Change (SBC) has become a Certified B Corporation, joining a growing movement of businesses across ...
Campaign Brief

Creative LIAisons pitch bold phygital ideas to Westfield and Disney in AKQA led workshop

Yesterday, the Creative LIAisons tackled “Create 4 All of Us”, a high-stakes design thinking workshop hosted by AKQA, ...
Campaign Brief

Seven West Media and Southern Cross Media announce merger plan

Seven West Media (SWM) has entered into a Scheme Implementation Deed with Southern Cross Media (SCA) to merge the two ...
Campaign Brief

DAIFF galvinises industry, academia, tech and government to back next gen AI storytellers

DISRUPT, the inaugural AI Film Festival (DAIFF), hosted by TBWAAustralia at ACMI Melbourne, is Australia’s first Gen AI film festival, a national platform for filmmakers, artists, technologists, and ...