Advertising has always evolved with technology. But right now, the pace of change is exposing cracks in a system that’s long overdue for an overhaul. The traditional agency model, once the go-to for ...

The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

Advertising Week New York 2025 – The Gaming SummitSearch for: ...

Since January, the headlines have been relentless: thousands laid off across CPG giants and advertising agencies. P&G is cutting 7,000 roles. Estée Lauder is trimming up to 11 percent of its workforce ...

A second example is a case of augmentation. A radiologist needs to look at images, for example chest CT (computed tomography) scans, looking for cancer spots. AI can find those spots faster and better ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

Ad tech keeps reinventing itself, and marketers keep paying for it. From curation to attention measurement, we’ve watched trend after trend steal headlines and dominate conference stages, without ...

As Connected TV (CTV) continues to gain traction, a fundamental shift is taking place in how brands approach advertising. The convergence of storytelling, data, and performance measurement is ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

The Cinnamon Toast Crunch Cinnamojis have long had reputations as zany characters with a voracious appetite for their own kind. Yep, that’s right. When they’re not licking each other, they’re ...