Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...

Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by August 2026. They plan to take the new entity public around that time, pending ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.

Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...