Nvidia Chief Executive Jensen Huang is set to deliver the opening keynote speech at CES later on Monday and will likely unveil new videogame chips and detail efforts to parlay the company's success in artificial intelligence into other markets outside of the data center.

Nvidia shares have set a new record as investors and analysts prepare to hear from the man behind the $US3.66 trillion ($5.87 trillion) company, Jensen Huang, at a blockbuster presentation at the world’s biggest consumer electronics show CES.

"We still see CES as a positive catalyst, re-asserting NVDA's platform dominance/opportunity in high-growth markets," Bank of America said.

Nvidia CEO Jensen Huang will deliver the opening keynote at the CES on Monday, with many analysts viewing the event as a potential growth catalyst for the chipmaking giant.