Nio wants Firefly to be a global brand selling cars in Europe and the Americas but not in the U.S. for now. The first Firefly EV has Honda e design cues and promises to be maneuverable and roomy inside.

Nio is part-owned by CYVN, an investment arm of the Abu Dhabi sovereign wealth fund, which also owns British luxury EV startup ForSeven – headed by former JLR executive Nick Collins – and has recently bought British supercar maker McLaren Automotive. Nio also has an engineering base in the UK.

China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

Nio has officially launched its new firefly sub-brand at the recent Nio Day 2024, with the first model being offered simply called Firefly. The new electric vehicle (EV) will not only be sold in China,

Nio Firefly is the compact Chinese EV with some Samsung Galaxy design influence. And lot dedicated crash safety engineering.

Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes' Smart and BMW's Mini in the Chinese electric vehicle maker's latest bid to broaden its customer base and boost sales.

Chinese electric vehicle (EV) giant Nio unveiled its budget-friendly brand, Firefly, on Saturday, aiming to rival BMW’s Mini and Mercedes’ Smart

CHINESE electric car maker Nio started sales of its most expensive car as it seeks to double deliveries in 2025 and eventually become profitable. Read more at The Business Times.

NIO (NYSE:NIO) held its NIO Day 2024 event over the weekend in Guangzhou, China. The date was also marked the company's 10th anniversary. The event, themed "Together & Further," showcased NIO's (NIO) latest innovations and product launches.