Not only does Mary the Asian elephant prefer to shower herself, but she's really good at it. So good, in fact, that her ...

Movember started two decades ago with men growing mustaches to raise money for prostate cancer. Since then, it has expanded to include testicular cancer and mental health. And its campaigns are ...

Fans are claiming that his involvement with NIL deals may be impacting his focus on the field. For example, Beck’s acquisition of a Lamborghini—often mentioned in critiques—has become a ...

The UTEP Miners has named an official NIL collective on Thursday. The campus announced that The Goldmine Collective will now be the official Collective of UTEP Athletics going forward. The move ...

Olivia Dunne is currently the second highest-paid NIL athlete in the NCAA and the highest among females. While her ranking has dropped from first to second, her valuation has significantly ...

NIL collectives, or groups of donors who compensate athletes with funding and endorsements, will also be able to provide NIL payments to players as long as the NCAA deems them to be legitimate ...

Duke freshman Cooper Flagg was prepared to take advantage. The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced ...

Michigan has offered Underwood "a competitive NIL package on par with what LSU has presented," per On3's Pete Nakos. Underwood is expected to earn approximately $5 million through NIL deals over ...

A.J. McCarron warned Alabama Crimson Tide fans about the state of college football and how it will impact the program amid a roller-coaster season. Alabama fell to No. 15 in the latest AP Top 25 ...

Not after this journey, not after who and what he had become. Not for all the NIL money in the world. Not for the SEC or Big Ten, not for all those Texas schools that ignored him the last time around.

But that doesn’t mean fans can forget about name, image, and likeness. NIL business isn’t restricted to a date or a season. It can impact college football at any time. I expect it to impact ...