AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

KEY TAKEAWAYS Meta Platforms is reportedly planning to allow brands to use artificial intelligence to fully make and target ads by the end of next year.According to The Wall Street Journal, Meta's ad tools would allow brands to use AI to "create the entire ad,