LA’s Very Own KTLA 5 is proud to offer live, nonstop coverage of the 136th Rose Parade presented by Honda on New Year’s Day, Jan. 1, 2025. Our broadcast and streaming coverage begins at 4 a.m. with an ...
In 2011, when Honda became the Rose Parade’s top sponsor, the automaker kicked off the proceedings with a hybrid float. A company spokesperson said at the time, “You’ve got to start ...