Watch cookware brand HexClad’s debut Super Bowl ad with Gordon Ramsay and Pete Davidson
Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay and Pete Davidson. The ad, called “Unidentified Frying Object,” spoofs the sci-fi movie genre by showing Ramsay (who is a HexClad partner) at Area 51 being briefed by a military commander on a new alien species of “foodies” for whom Ramsey will need to cook.