According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...