Now, to be fair to zoomers, a few weeks ago there were a few posts — and a write-up from the New York Post, naturally — ...

"I have completely witnessed more young people go to TikTok and group chats than ever grab the phone and call a doctor," one ...

A new survey by PartnerCentric asked 1,000 people about their online shopping habits. And it's bad news for Google.

Millennials survived the original Y2K skinny craze — and now they’re warning Gen Z not to repeat history. Millennial model ...

There's no way around it, the picture Step's survey paints is a grim one. More than 4 in 10 respondents said they run out of money every single month. Even more bracing, 78% said they are financially ...

TikTok user @ludknee posted a video where she performs a "test" which she claims will tell whether someone is Gen Z or a millennial. Cuspers seeking clarity need search no more. Primary Menu Sections ...

TikTok was a platform for Gen Z's by Gen Z's and is now being taken away by the very same Boomers who previously mocked the app and those who used it. Prior to the COVID-19 pandemic, ...

TikTok’s launch of in-app search ads highlights its aim to solidify its role as a discovery engine.. On TikTok, authenticity is key. About 4 in 10 Gen Z consumers prefer relatable creators over ...

Lorde’s “Man Of The Year,” a song about gender identity, is trending on TikTok for an unexpected reason: Gen Z creators are posting videos sharing their negative experiences with their ex-boyfriends ...

With the rise of the social media app, no generation has popularized lingo like Generation Z. TikTok has become the go-to place for influencers, and the language used on the platform consistently ...

For Gen Z, Playing an Influencer on TikTok Comes Naturally. ... She added that Generation Z — defined as the group of people born between 1997 and 2012 — is particularly fluent in such ...

Gen Z shoppers have different attitudes. getty If you're not between the ages of 12 and 27, it's hard to understand what motivates those Gen Z consumers to shop and buy as they do.